Overview

Bath Experts, a leading bathroom remodeling company serving Indiana, Ohio, and Kentucky, partnered with Leaping AI to solve a common challenge. Leads were signing up through their website and coming in through lead aggregators, but many weren't booking appointments or reachable. The opportunity was clear. The execution needed to be scalable.

Within one month of implementation, Leaping AI's voice AI began handling outbound calls to fresh and old leads. The system now makes approximately 4,000 calls daily, reaches 15% of leads, and books around 5 appointments per day. Each appointment represents potential additional revenue of thousands of dollars in bathroom renovation projects.

The business context

Bath Experts operates across the Midwest with a strong market presence. As the exclusive Jacuzzi Bath Remodel dealer in their region, they've built a $60 million business on quality products and exceptional service. Their website generates steady traffic. People research bathroom renovations, browse their gallery, and fill out forms requesting quotes. Furthermore they are buying a lot of leads from lead aggregators.

They had plenty of leads. But turning them into bookings was the problem.

Many homeowners would sign up through the website, but not complete the next step of booking an in-home consultation. Some got busy. Others researched multiple companies and moved on. Without a quick follow-up, these leads went cold. Every missed opportunity meant lost revenue in an industry where projects range from $5,000 to $30,000 or more.

The question was how to follow up with hundreds of leads efficiently. 

The challenge

Turning leads into booked appointments was harder than it seemed.

Bath Experts received hundreds of leads every week, and timing played a big role in whether those leads converted. Homeowners needed to be contacted within seconds, not minutes. Manual calling couldn’t keep up with the volume, and by the time sales teams followed up, many prospects had already lost interest or chosen a competitor.

Follow-up also lacked consistency. Some leads were contacted quickly, others much later. Messaging varied from call to call, which made conversion unpredictable and harder to control.

Scaling outbound follow-up added another layer of difficulty. Building a dedicated calling team would mean higher costs, ongoing training, and operational overhead. Managing callbacks, multiple attempts, and scheduling manually only increased the load.

At the same time, Bath Experts couldn’t compromise on service quality. Their brand depends on professional, respectful interactions. Any solution had to handle high call volume, stay consistent, and still feel like a natural extension of their team.

The solution: Booking appointments with Voice AI by Leaping AI

Bath Experts chose Leaping AI to automate outbound calling to leads. Rather than replacing their sales team, the voice AI handles the initial outreach and appointment booking, allowing sales consultants to focus on in-home consultations where they deliver the most value.

This approach aligned perfectly with Bath Experts' goals of:

• Converting more leads into booked appointments.

• Reaching leads quickly while interest is high.

• Scaling outbound efforts without proportional staff increases.

• Maintaining professional brand representation.

• Freeing sales consultants to focus on in-home consultations and closing deals.

• Tracking performance and optimizing conversion rates.

How the voice AI works

When leads come in, Leaping AI's voice AI:

• Initiates outbound calls to new leads within seconds of sign-up.

• Engages in natural conversations about their bathroom renovation needs.

• Understands project details, timeline, and preferences.

• Book in-home consultation appointments with available time slots.

• Handles common questions about services, products, and the renovation process.

• Manages callbacks and follow-up attempts for leads who don't answer initially.

• Integrates with Bath Experts' scheduling system to confirm appointments.

The voice AI guarantees that every homepage lead receives immediate follow-up. This creates more opportunities for sales consultants to demonstrate Bath Experts' value during in-home consultations.

Implementation approach

Bath Experts and Leaping AI structured the implementation for quick deployment and ongoing optimization.

1. Rapid setup

The entire initial implementation took one month. Week one covered requirements, call scripts, and system integration. Weeks two through four involved testing, refinement, and initial deployment. The system went live in production within 30 days.

2. Weekly optimization meetings

Bath Experts meets with Leaping AI's team weekly for check-ins and discussion. These sessions review performance data, refine conversation flows, adjust scheduling logic, and identify improvement opportunities. This regular cadence ensures the system continues improving based on real results.

3. Integration with existing systems

The voice AI integrated with Bath Experts' website leads capture, CRM, and scheduling systems. When leads sign up, they automatically enter the outbound calling workflow. Booked appointments sync with sales consultants' calendars.

4. Performance tracking

The team monitors key metrics: call volume, contact rates, appointment booking rates, and show-up rates for booked consultations. This data drives ongoing optimization.

5. Iterative improvement

Rather than trying to perfect everything before launch, Bath Experts and Leaping AI deployed quickly and refined based on real call data. What works gets amplified. What doesn't get adjusted?

This timeline was possible because Leaping AI's platform already included the capabilities needed for home service outbound calling. Call handling, scheduling integration, and follow-up logic didn't require custom development. The teams configured and deployed rather than building from scratch.

Results over several months

The voice AI agent has been handling outbound calls to Bath Experts' homepage leads for several months.

1. 4,000 calls per day

The system handles significant volume, reaching out to new leads and following up with those who didn't answer initially. This scale would require a substantial outbound team to achieve manually.

2. 15% contact rate

The voice AI successfully reaches approximately 15% of the people it calls. This contact rate accounts for the reality of outbound calling. People don't always answer. But systematic follow-up at different times improves overall reach.

3. 5 appointments booked daily

The system books around 5 in-home consultation appointments per day. Each appointment represents potential revenue ranging from $5,000 to $30,000 or more, depending on project scope.

4. Revenue impact

Five appointments daily equals 35 appointments per week, roughly 150 per month. Even with industry-standard conversion rates from consultation to project, this represents a substantial revenue opportunity that previously went untapped.

5. Resource efficiency

Bath Experts handles this outbound volume without hiring, training, and managing a large calling team. Sales consultants focus on what they do best: in-home consultations and project closing.

6. Customer satisfaction

The professional, conversational approach maintains Bath Experts' brand standards. Homeowners receive helpful information and easy scheduling without pushy sales tactics.

The current numbers establish a strong foundation. As the teams continue optimizing conversation flows and follow-up timing based on performance data, booking rates should improve further.

"Leaping AI helps us to systematically contact our real-time and aged leads lists and is booking us on average five incremental appointments a day."

- Jay Shah, Head of Marketing, Bath Experts

What made this deployment of Voice AI work?

Different factors made the successful Voicebot implementation possible:

1. Clear use case definition

Bath Experts identified a specific problem with measurable impact. Leads weren't converting. So their solution needed to book appointments. This clarity made implementation straightforward.

2. Quick deployment with iteration

One month from kickoff to production meant the team could validate the approach quickly. Weekly optimization sessions helped continuous improvement based on real data.

3. Professional voice quality

Leaping AI's natural conversation handling maintains Bath Experts' brand standards. Homeowners have positive experiences that reflect well on the company.

4. Integration with existing workflows

The voice AI fits into Bath Experts' current lead management and scheduling processes. Sales consultants receive booked appointments without changing how they work.

5. Weekly partnership meetings

Regular check-ins between Bath Experts and Leaping AI ensure the system continues improving. Problems get addressed quickly. Opportunities get identified and implemented.

6. Volume capacity

The platform handles 4,000 calls daily without degradation in quality or performance. This scalability means Bath Experts can grow lead volume without worrying about outbound capacity.

What's next for Bath Experts?

The success with outbound homepage lead calling opens new opportunities.

Bath Experts plans to expand voice AI use for additional outbound campaigns. The system that works for homepage leads can handle other lead sources, re-engagement campaigns, and seasonal promotions.

The company is also exploring inbound automation. While the current focus is outbound, the same technology can handle inbound lead qualification, appointment scheduling, and common customer inquiries. This would further improve response times and lead conversion.

As Bath Experts refines what works, booking rates will improve. Small optimizations in conversation flow, timing, and follow-up strategy compound into significant performance gains over time.

The foundation is solid. What started as a solution for one specific challenge has become a scalable platform for customer engagement across multiple channels.

Curious how voice AI works in other real-world settings? Explore more customer stories from Leaping AI.

About the home improvement industry opportunity

Bath Experts' success with voice AI for lead conversion represents a broader opportunity across the home improvement sector. Kitchen remodeling companies, window replacement firms, roofing contractors, and other home service businesses all face similar challenges:

• High website traffic but inconsistent lead conversion.

• Outbound calling is expensive and difficult to scale.

• Sales teams are spending time on activities that don't close deals.

• Competition for the same leads, where speed to contact matters.

• Project values that make every lost lead costly.

Leaping AI's voice AI for home services addresses these universal needs. Any home improvement company generating leads through their website can benefit from automated, professional outbound calling that books appointments while sales teams focus on consultations and closing.

About Leaping AI

Leaping AI helps service businesses respond faster when timing matters most. Its voice AI agent handles high-volume outbound and inbound calls, speaks naturally with customers, and fits into existing sales and scheduling workflows.

Teams use Leaping AI to follow up with leads consistently, book appointments at scale, and keep human staff focused on conversations that drive revenue. The platform is used across home services, healthcare, travel, and financial services, where speed, volume, and experience all matter.

See how voice AI can transform your lead conversion and appointment booking. Schedule a free demo with the Leaping AI team.