Podcast

Built for Growth Episode 4 cover art with the title “Skip the Hype, Book the Appointment” beside a tilted photo of guest Alec Newcomb, Fractional CMO at Thompson Creek Window Company.

Skip the Hype, Book the Appointment: Alec Newcomb on AI That Pays Off

Alec Newcomb of Thompson Creek on separating AI results from hype, and why many customers over 72 prefer talking to voice AI.

New Tools, Same Playbook

Aspen Roofing's Tim Nussbeck explains why his team treated their AI voice agent like a new hire, not new software, and tackled their hardest call type first.

Where Automation Ends and the Human Touch Begins

Panda Exteriors President Christian Curry explains how automating appointment confirmations let his team redeploy five CSRs to revenue-generating work, without changing anything for the canvassers knocking doors.

Automating the Redial, Not the Relationship

Bath Experts VP of Marketing Jay Shah explains how a forgotten lead database became new revenue, and why he still keeps humans on the freshest leads.

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